BoB inaugurates a Phygital Branch at Chanda Nagar in Hyderabad

Hyderabad, Aug 15: Bank of Baroda, one of India’s leading public sector banks, inaugurated a phygital branch at Chanda Nagar in Hyderabad. The phygital branch will redefine the customer experience by seamlessly integrating self-service and assisted service models to meet the diverse requirements of customers. This is the Bank’s second phygital branch to be launched in the country.

Shri Sanjay Vinayak Mudaliar, Executive Director, Bank of Baroda inaugurated the phygital branch. Shri Ritesh Kumar, General Manager & Zonal Head, Hyderabad Zone, senior bank executives and staff members of the Zone & Region along with valued customers were also present during the inauguration.

On the occasion, Sanjay Vinayak Mudaliar, Executive Director, Bank of Baroda said, “We are pleased to launch Bank of Baroda’s first phygital branch in Hyderabad elevating customer experience. A phygital branch gives our customers the freedom to complete their banking transactions at any time of the day in a non-intrusive manner. At the same time, it is backed by the familiarity and comfort of a physical branch for customers that require assistance.”

The Bank is targeting to launch 7 such phygital branches as a pilot project across the country. The phygital branches merge the familiarity of brick-and-mortar establishments with the efficiency of cutting-edge technology. The Bank opened its first phygital branch at Horniman Circle in Mumbai on 20th July, 2024, on the occasion of the Bank’s 117th Foundation Day.